Nightshade Series

Nightshade Series

art direction / CONCEPT / photography / DIGITAL / UX

The Nightshade line was expanding but lacked recognizability and needed to stand out from its competitors.

The solve? Take the series on an adventure to the dark side, emphasizing its stylish blacked-out appeal with a presence true to its namesake.

This concept became a visual style guide for the series and was continued internally and across Clients for the remainder of Nightshade’s launches.

Behind The scenes

With limited budgets and no actual shoot possible - I partnered with Recom Farmhouse NYC to create assets using CGI, stock imagery, and retouching.

Check out the process video below to see how we pulled it off.